AS AN ENTREPRENEUR, WHO IS YOUR CUSTOMER? (1)

Before we begin, let’s destroy the myth called Entrepreneurship Gene. There is none. Entrepreneurship can be taught. While in the school of trial and errors, or knowing the facts by following proven principles, remember this, Action, not truth, will set you free as an Entrepreneur. As an entrepreneur, you don’t see the world through your eyes, company’s perspective or gut feeling, no matter how exotic they are. You must see the world through your customers’ eyes. There’s no better pair of lenses than the customers’ eyes. It is called, entrepreneurial garment . We all know that customer is king and their kingship reign forever, as far as business is concerned. And to miss or discard the whims and desires of these royalties is like staging an orchestra in your living room without an audience – a total waste of time. Remember again, it is the customer and only the customer that determines how good and viable you products are. It doesn’t matter if you think your products are...