MOBILE APPS: A GROWING ADVERTISING INTERFACE


Mobile users around the world are logging in to messaging apps to not only chat with friends but also connect with brands, browse merchandise and watch content.

According to Business Insider Intelligence report, what were once simple services for exchanging messages, pictures, videos and GIFs have evolved into expansive ecosystems with their own developers, apps and APIs.
Chat apps boast a number of distinct characteristics that make their audiences particularly appealing to businesses and marketers, including their size, retention, usage rates and users demographics.

Ongoing research has shown that majority of mobile app users are young and this is an important demographic for brands, advertisers and publishers.

It is now easy to advertise and market your brand to a wide target audience and also increase your conversion rates because of this growing market.



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